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Case Study: Maximizing ROI with Beacon Technology and Geo-Location Triggered AdsCompany Overview

Due to our privacy policy, the name of the company involved in this case study is withheld. However, we can reveal that the company operates in a competitive industry and sought innovative ways to maximize their ROI at a major conference in Las Vegas.

Challenge

The company faced the challenge of making a significant impact at the conference despite not having a physical booth. They needed a strategy to attract and engage prospective customers effectively and efficiently, ensuring a high return on their marketing investment.

Strategy

To overcome this challenge, we implemented a comprehensive digital marketing strategy using beacon technology and geo-location triggered online ads. Here’s a breakdown of the approach:

  1. Beacon Technology and Geo-Fencing

    Implementation    : We deployed beacon technology around the conference venue to establish a geo-fence.

    Targeting: The geo-fence targeted attendees’ mobile devices, enabling us to deliver highly relevant ads to potential customers who were physically present at the event.

  2. Targeted Online Ads

    Platforms    : Ads were strategically placed on Facebook and Google.
    Content: The ads prompted attendees to schedule meetings with the company, leveraging the urgency and relevance of their presence at the conference.
    Timing: Ads were timed to appear during peak conference hours to maximize visibility and engagement.

  3. Retargeting Post-Event

    Follow-Up    : After the conference, retargeting ads were used to engage those who had interacted with the initial ads but had not yet scheduled a meeting.

    Virtual Appointments: The follow-up strategy focused on setting up virtual appointments to continue the conversation and convert leads into customers.

Results

The campaign yielded impressive results, showcasing the power of a well-executed digital marketing strategy:

  • Immediate ROI: The company earned $65,000 in new business within the first half of the first day of the conference.

  • Total Earnings: By the end of the campaign, the total earnings attributed to the conference reached $317,000.

  • Cost Efficiency: The total ad spend for the campaign was $23,000, making the ROI exceptionally high.

  • Break-Even Point: The campaign achieved ROI in less than half a day, demonstrating the effectiveness and efficiency of the strategy.

Conclusion

This case study highlights the success of using beacon technology and geo-location triggered ads to enhance event marketing efforts. By strategically targeting prospective customers and following up with retargeting, the company was able to achieve substantial earnings and an impressive ROI with a relatively modest ad spend. This approach can serve as a model for other businesses looking to maximize their impact at industry events without the need for a physical booth presence.