How to Verify a Google Business Profile
Verification confirms to Google that your business is real and that you manage it. Until it's done, your profile may not appear in search or on Maps.
Verification confirms to Google that your business is real and that you manage it. Until it's done, your profile may not appear in search or on Maps.
Why Verification Matters
A verified profile can show up when people search for what you offer. It also lets you control your hours, photos, services, and replies to reviews. Without it, someone else can suggest changes to your listing, and Google may limit how often it appears.
Before You Start
- Sign in with the Google account that will manage the profile
- Use your business name exactly as it appears on your signage
- Confirm your address, phone number, and hours are accurate
- Have proof you run the business ready, such as signage, equipment, or a branded vehicle
Verify on Google Search
1. Find your profile
Search Google for your business name and city, or search "my business" while signed in.
2. Click Get verified
Open your profile and select Get verified.
3. Use the method Google offers
Google decides which methods are available for your business. You can't choose a different one. Common methods include phone or text, email, video, and postcard.
4. Follow the steps and submit
Complete the steps for your method and submit.
Verify in the Google Maps App
Many verification methods start in the Maps app. Video verification only works there.
1. Sign in to the right account
Open the Google Maps app on your phone. Sign in with the account that manages your profile.
2. Open your Business Profile
Tap Business at the bottom right. If you manage more than one business, tap the down arrow at the top and select the one you want to verify.
If your business isn't listed, search for it by name and city. Claim it if it exists. Add it if it doesn't.
3. Tap Get verified
Google shows the methods available for your business. Phone, text, and email are usually the fastest.
4. If Google asks for a video
Video must be recorded live in the Maps app. Pre-recorded videos are not accepted.
- Tap Get verified, then Business video
- Allow camera, microphone, and location access
- Start outside and show your signage and building
- Show proof you run the business, such as your workspace, equipment, a branded vehicle, or keys to the location
- Record in one continuous take
5. Wait for review
Google reviews your submission. If the Get verified button appears again, verification wasn't completed. Try again with the method Google offers.
Tips for Successful Verification
- Match your business name to your signage. Don't add keywords or locations.
- Keep your address, phone, and hours the same everywhere they appear online
- Make sure your signage is visible and permanent
- Record video in good light with steady movement
- Use the same Google account from start to finish
Common Questions
How long does verification take?
Review can take up to 5 business days. Postcards take longer because they arrive by mail.
Why would verification fail?
The most common causes are business information that doesn't match, signage that isn't visible, or a video that doesn't show clear proof you run the business.
Can I pick my verification method?
No. Google chooses the methods based on your business type, location, and history.
What if someone else already manages my profile?
You can request access through the profile. Google will contact the current manager, and you'll be notified of the result.
Can Talloo help with verification?
Yes. We help businesses get verified, fix suspended or duplicate profiles, and keep profiles active once they're live.
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