Search Optimization for eCommerce

Optimize Your Online Store for Search

Struggling to Get Traffic? Let’s Fix Your Online Store’s SEO

Boost visibility, improve rankings, and turn browsers into buyers with smart eCommerce SEO.

Optimizing SEO for Your Online Store

Ecommerce SEO from $699/mo
Some conditions apply


OPTIMIZE YOUR ONLINE STORE FOR SEARCH “EVERYWHERE”

The Problem: Search Has Changed—Has Your Strategy?

Your customers aren’t just searching on Google anymore. They’re using voice assistants, maps, AI tools, and social platforms to discover businesses. If your SEO strategy only focuses on traditional search, you’re missing valuable opportunities.

With Google Lens and Apple’s Visual Intelligence people are shifting between in-store and ecommerce seamlessly. Add in AI Assistants and Google Shopping and search can rapidly eliminate your opportunity to sell your products.

If your online shop isn’t showing up in these moments, you’re losing potential customers to competitors who are.

The way people search has changed. Has your strategy kept up?

AI Search

Voice Assistant

Social Shopping

Search Engines

Choosing the Right Keywords for Your Online Store

Understanding how customers search for products is the foundation of eCommerce SEO.

More shoppers are using voice assistants like Alexa and Google Assistant to find products. Structure content around natural, question-based queries (e.g., “What are the best running shoes for flat feet?”) and ensure key product details are easy for AI to extract by using clear, conversational phrasing and structured data.

Think Like a Shopper

Use a mix of broad terms (e.g., “running shoes”) and specific product searches (e.g., “women’s waterproof trail running shoes”).

Focus on Long-Tail Keywords

Shoppers who search for “best waterproof hiking boots for winter” are more likely to buy than those who just type “hiking boots.”

Use Natural Language

Monitor site search queries and customer reviews to see how real people describe your products.

Optimize for AI & Voice Search

Voice assistants favor natural, conversational phrases. Use question-based keywords (e.g., “What are the best shoes for flat feet?”) and structure product details for easy AI interpretation.

Woman Shopping with Her Smartphone inside a store

Cracking the Code on eCommerce SEO

SEO for online stores can feel complex, but we’ll break it down into simple, actionable steps. If you ever need a hand, we’re here to help.

Ecommerce SEO from $699/mo
Some conditions apply

Optimizing Your Product Pages

Your product pages should do more than just look good—they should be optimized to rank well in search results and convert visitors into buyers.

  • Highlight what makes each product unique using keywords naturally.

  • Voice assistants favor natural, conversational phrases. Use question-based keywords (e.g., “What are the best shoes for flat feet?”) and structure product details for easy AI interpretation.

  • Use crisp images and describe them in alt text to help with search visibility.

  • Guide shoppers to related products or helpful blog content to keep them engaged.

Technical SEO & Site Speed Matter

A slow, hard-to-navigate website can cost you sales. Google prioritizes fast, mobile-friendly sites.

  • Most shoppers browse on their phones—make sure your site looks great and loads quickly.

  • Compress images, enable caching, and reduce unnecessary scripts to keep things running smoothly.

  • Schema markup helps search engines display extra details like star ratings, pricing, and stock availability.

  • A simple, readable URL (e.g., /womens-sandals/leather-platform) helps both search engines and shoppers.

Content Marketing for SEO

Helpful SEO-optimized content not only attracts customers but also builds trust and establishes credibility for your online store.

  • Help customers choose with in-depth guides and side-by-side product breakdowns.

  • Show customers how to use or style your products with step-by-step content.

  • Videos rank well in search and keep shoppers engaged longer.

  • Reviews boost credibility and help products rank better.

Building Authority with Backlinks & Social Signals

A Search engines favor trusted sites. Focus on boosting your credibility.

  • Partner with blogs, industry sites, and influencers to earn links back to your store.

  • While social shares don’t directly impact rankings, they increase brand visibility.

  • Leverage trusted voices to drive external traffic to your online store.

What You Get With Talloo’s SEO Services

SEO isn’t a one-and-done task—it’s a continuous process of optimizing, tracking, and adapting. Keep an eye on keyword rankings, update product descriptions, and stay ahead of trends like AI search and voice commerce.


HOW WE ACHIEVE GREAT OUTCOMES

SEO Shop Anywhere Optimization

We offer a no obligation discovery call.
Notes from the call will be shared with you.