Questions and Answers

Navigating the world of digital marketing can be overwhelming, but we’re here to help.

This comprehensive Q&A guide covers the most common questions business owners have about building an online presence, from optimizing your Google Business Profile to mastering social media strategies and local SEO. Whether you're looking to attract more local customers, improve your search rankings, or boost engagement, you'll find practical, actionable advice to enhance your digital marketing efforts and grow your business.

  • To claim your Google Business Profile, first, search for your business on Google Maps or Google Search. If it’s listed, click "Claim this business" and follow the steps to verify ownership. You’ll be prompted to confirm via phone, email, or postcard. If your business isn't listed, you can create a new profile at google.com/business.

  • There are several reasons why your Google Business Profile isn’t showing up in local searches:

    • Your profile may not be fully verified.

    • You may have incomplete or outdated information.

    • Your business might not be optimized for the right keywords or local area.

    • You could be facing competition from more established businesses in your area.

    To improve visibility, ensure all details (address, hours, categories) are accurate and optimized for local search terms.

  • The essential information for your Google Business Profile includes:

    • Business Name: Make sure it matches your real-world business name.

    • Address: Accurate and complete.

    • Phone Number: Local number preferred.

    • Hours of Operation: Include special hours for holidays.

    • Category: Choose the most accurate primary and additional categories.

    • Website URL: Add your website link to boost traffic.

  • You should update your Google Business Profile regularly, especially when there are changes to your business hours, address, services, or promotions. Aim to post updates or offers at least once a week to keep your profile active and relevant in search results.

  • Google Posts are short updates that appear directly on your Google Business Profile. You can use them to share news, promotions, events, and offers. They help keep your business fresh in search results and provide potential customers with more reasons to visit or contact you.

  • To encourage more reviews:

    • Ask satisfied customers directly, either in person or via follow-up emails.

    • Share your Google review link on social media, email newsletters, or invoices.

    • Provide excellent service, which naturally leads to positive reviews. Reviews help build trust and improve your local ranking.

  • Yes, you can and should respond to reviews—both positive and negative. Thank customers for their feedback and address any concerns raised in negative reviews. Responding shows that you care about your customers and improves your local ranking.

  • You can add photos by logging into your Google Business Profile, selecting "Photos" from the menu, and uploading images that showcase your business. High-quality photos help make a great first impression and encourage potential customers to visit. Businesses with photos receive 42% more requests for directions and 35% more clicks through to their websites.

  • Choosing the right categories is critical. Start with a primary category that best represents your business (e.g., "Italian Restaurant" for a restaurant). Then, add additional categories that apply (e.g., "Pizza Restaurant" or "Catering"). The more relevant your categories, the better Google can match you with local searches.

  • Google provides Insights in your Business Profile dashboard, allowing you to track:

    • How customers find your business (direct, discovery, branded search).

    • What search queries are used to find your business.

    • The number of views your profile receives on Google Search and Maps.

    • Customer actions like calls, website visits, and direction requests.

    Regularly check Insights to optimize your profile based on customer behavior.