A well-designed website should be fast, mobile-friendly, easy to navigate, and optimized for search engines. It should clearly communicate your brand, services, and call-to-actions (CTAs) for conversions.

With most web traffic coming from mobile devices, a responsive website ensures it looks good and functions well on all screen sizes. Google also prioritizes mobile-friendly sites in search results.

A clean, user-friendly design improves engagement metrics like time on site and bounce rate, which signal to search engines that your site provides value. Fast-loading pages and well-structured HTML also help SEO.

Modern web design emphasizes simplicity, intuitive navigation, mobile responsiveness, fast loading times, and optimized visuals. Incorporating SEO best practices ensures better visibility in search engines.

Website speed is critical for both user experience and SEO. Slow sites frustrate visitors and get penalized in search rankings. Minimize file sizes, leverage caching, and use a content delivery network (CDN) to enhance speed.

Generally, you should refresh your design every 2-3 years to keep it modern and functional. Frequent updates also ensure you’re aligned with current SEO and security best practices.

UX refers to how users interact with and experience your site. Good UX means easy navigation, clear CTAs, and minimal friction, making it easier for visitors to find information and take action.

Security is crucial to protect your site from attacks and safeguard user data. Using SSL certificates, secure hosting, and regular updates are essential elements of a secure site, which also boosts trust with search engines.

Custom web design offers unique, tailor-made features specific to your business needs, while templates are pre-designed and faster to deploy. Custom sites offer better branding, scalability, and long-term growth potential.

DIY website builders can work for simple sites, but professional design ensures your site is optimized for SEO, speed, and conversions. A professional team can also offer ongoing support and customization.