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Email Deliverability: Why SPF and DMARC Are Essential for Your Business
Ensuring your emails reach inboxes—and not spam folders—is crucial for your business’s success. SPF and DMARC authentication protocols help prevent phishing attacks, protect your brand, and improve email deliverability. Without them, your messages risk being blocked or flagged as spam, reducing your ability to connect with customers. Setting up these records in your domain’s DNS settings is a simple yet powerful step toward securing your email communications and maintaining trust with your audience.